Marketing & Business
Deep Dive
Emotions That Sell: A Neuromarketing Analysis of Dove’s Cost of Beauty
Emotional branding, ethics in marketing, behavioral influence
Research Paper
Managing Marketing Risks: Lessons from the Balenciaga Scandal
Crisis management, project management, campaign failure
Research Paper
Farfetch’s Business Model Evolution: Challenges and Strategic Opportunities
Luxury retail strategy, customer experience innovation
Business Analysis
Cross-functional teams, psychological safety, collaboration
The Hidden Formula Behind Creative and Innovative Teams
Group Research Paper
Glossier: Building a Brand Through Community and Authenticity
Community-driven, omnichannel strategy, digital consumer engagement
Brand Analysis
Redefining Value in Luxury:
What Is Next for Carolina Herrera
Customer co-creation, brand ecosystem, luxury brand strategy
Podcast Episode
YOU MAY ALSO LIKE
