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Di Petsa
The Blue Box
SIGHT
SOUND
TOUCH
SMELL
TASTE
Create a sensorial activation located in Gansevoort Plaza in the Meatpacking district from June 1 to June 7 2025.
The final concept introduced an immersive pop-up blending sight, scent, sound, touch, and taste, designed to express Di Petsa’s water-inspired identity through an emotionally relevant brand experience.
PROJECTED OUTCOMES
4-6%
Growth in the US luxury market segment
10%
Average return on investment
$150,000
Total budget
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