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Jo Malone
Poetica Chroma
With the objective of expanding Jo Malone's reach into the U.S. market, I developed a new fragrance in collaboration with Charles de Vilmorin.
The final concept introduced a limited-edition unisex fragrance, customizable packaging, and fashion accessories, supported by an art-forward collaboration and bold storytelling to reposition Jo Malone for a younger U.S. audience.
PROJECTED OUTCOMES
4-6%
Growth in the US luxury fragrance segment
Gen Z
Increased penetration among this group
Increased
Brand cultural relevance
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